Like other industries, the music industry is also learning about how to make money and operate in this new strange routine. COVID-19 hit the music industry hard in the course of March, as streaming numbers dropped and, as a result of social distancing and quarantine, the live concert revenue stream was shut down. To find out more about changes in the music industry, check out this article.
Sourced through Scoop.it from: www.okayplayer.com
Here are 4 ways COVID-19 will affect the music industry:
1. Artificial intelligence music will boom- The musical production powered by artificial intelligence has been around for several years and was recently known as OpenAI, a San Francisco based research laboratory. Jukebox, a device that generates songs of popular artists’ styles, was unveiled by the company. The tool was so successful that the reading and songs produced by AI in the style of JAY-Z were informed by Roc Nation.
For the music industry, it seems to make good sense to take chances from investing in new artists. Find out what artists and songs people enjoy now, get the recipe, and do more. It is terrible for the art but more like an actuality for the future, as the end is more important than ever. Due to COVID-19, AI- driven music may prosper.
2. Fewer fans and physical contact between artists – News media indicate that large concerts will not come back in 2020 due to COVID-19 as waves of cancellations and postponement are already announced, including big summer festivals and concert tours. One of the most profitable aspects of the concert industry in recent years has been concerts and artists meet and greet.
Even after a vaccination has been put in place, it feels that the intimate bond between fan and artist triggered by these experiences can be left for good and replaced with more exclusive social interactions. Instead of meeting and greeting in person, the artist can call a fan in Facetime on his / her own unique basis, and provide temporary access to texts from the fan or interaction with social media to exchange messages.
3. The internet is going to handle the music industry – Unless you’ve lived under a socially distant rock, you might have known about the very populous Verzuz fight sequence of Instagram Live launched by Swizz Beatz and Timbaland. The song-for-song battles all played out on IG Live have attracted hundreds of thousands of visitors to match legendary artists and producers, such as DJ Premier and RZa, Ludacris and Nelly. And as soon as anyone can say in this COVID-19 situation, Swizz and Timbaland have built a strong brand with fans who exchange ideas and generate major streaming spikes for the artists.
4. New concert experiences – Even when there is a coronavirus vaccine, live concert experiences are likely to have changed forever. Denmark has recently brought back concerts with another twist while music fans have gained access to designated car parks for an artist named Mads Langer ‘s drive-in concert. And though the idea seems to be there, even today, the benefits of a drive-in concert are real both for the artist and musicians. Many people do not want to see a concert with others shoulder by shoulder, and in the past, we saw many instances where thousands of people in a confined space can have disastrous consequences.
For more information about this topic, visit the source content at the OkayPlayer website.
Apart from the drive-in concert, due to the COVID-19 situation, Canyon Entertainment Group has launched virtual concert series to help cater the artists and fans. As the world continues to evolve, people know that they may once again be open to new ways to fulfil their hunger as for concerts and music shows. For more information contact info(at)canyonenterntainmentgroup.com.