For a musician, a unique brand is extremely important for their success. It provides them with an edge—a way into the playlists of similar minds. When this connection occurs, it can be a meaningful experience for both the artist and their fan.
In order to build a unique music brand, a musician must first find their voice. Maybe you have a talent for rap or a naturally husky voice. Then, you will need to train and further develop your vocal tone and technique! Or, if you love writing your own songs, you may want to learn more about lyric-writing. These practices and discipline are necessary to ensure that your talent evolves into a tangible musical aura that attracts a core audience!
How we help build a unique music brand
At Canyon Entertainment, we have many approaches to build a unique music brand that is perfectly in tune with your identity. Like what exactly? Well, since you ask, we can tell you this much: they’re simple, but effective. For instance, we would first have comfortably personal conversations that help us determine your desired musical persona and image.
Now, the phrase “determine your musical persona” might feel daunting and vague. But don’t worry too much! You’ll see when we meet that even the most seemingly impossible task can be attained through our expert personalisations including professional support you can receive from us after our initial meeting. These are, you guessed it, extra marketing tools like social media or our mentorship programs in vocal training (yada yada yada).
Of course, there are a lot (and by a lot, we mean a lot!) of technical nuances to building a unique music brand, such as creating a logo and managing social media accounts. Yes, you may find boring and unnecessary. However, a captivating graphic and social media, aligned with your music brand, can increase the chances of your music reaching that perfect listener faster and more naturally!
Where do we start?
Time to get serious since a successful career is on the line. When we first meet you as an emerging musician, we’ll start by having an in-depth conversation to start to build a unique music brand. This may involve technical questions about websites and target audiences and some personal ones about identity and how you see the world. This refers to the everyday uniqueness and sensitivity many talented artists like yourself feel! Some may see more colour in this world than others. Some feel more emotions within a single musical note! Exploring your creative view of the world would visualize your Unique Selling Proposition (USP) and decide on a target audience and visual identity. Of course, this would also help us create personalized marketing plans that are in tune with what you find special in your music!
Training and Management to build a unique music brand
At this point, we would have discussed your musical identity and established a foundation. Now, you will have a more clear notion of what you need to build a unique music brand. If you decide to come on board with us, you will have a wide array of specialized music programs to choose from. These include vocal coaching, performance development, and event execution. This process will help solidify your musical style and discover surprising ways to share your brand with the world!
As artists, we must always remember: even if your talent feels enough and competitive, an “always learning, always evolving” attitude never hurts. Even a musician as talented as Beyonce is known to have constantly trained her voice with a vocal coach! This is because professional vocal coaches and performance trainers constantly keep in track of the ever-changing competition in the music industry. As such, the expert mentorship tools we provide may just be the special edge that strengthens your unique music brand. This can determine the difference between your success and your competitors’ lack thereof!
In addition, Canyon Entertainment, can create visuals, like music and lyric videos, and manage social media accounts. Social media plays a bigger role in building a unique music brand than you might think. We believe that social media helps artists “craft a brand story that resonates with [their] audience on a deeper level.” This creates another space for you to maintain that special connection with your target audience outside of your music. Throughout all this, we find that consistency is key, above all else!
How to start your journey with us
To reach us, access our website and submit a form. As we take time to assess and prepare our meeting with you, you can contact us by email at info@canyongroup.
We also invite you to take a look at our blogs for more information! Some of the most recent articles are: “Marketing for Independent Artists” and “Canyon Entertainment Group”. We look forward to meeting you, witnessing your incredible musical talent and building a unique music brand together!
Written by: Brennan Cho
