How Streaming Saved the Music Industry During the Pandemic
Presented by Canyon Entertainment Group
During the COVID-19 pandemic, few sectors were hit as hard as the music and entertainment industry—comparable only to the travel industry. With global lock downs and event cancellations, artists and businesses had to find innovative ways to survive.
One major outcome? A massive shift in content consumption. More than ever, it’s clear that streaming saved the music industry during its darkest time.
📈 The 7 Shares That Survived the Pandemic
These companies kept the music industry alive by offering powerful digital platforms for both artists and listeners. Their innovations laid the foundation for a new era in music, clearly illustrating how streaming saved the music industry during the pandemic. Here are the key steps that made this possible:
- Apple (NASDAQ: AAPL)
- Dolby Laboratories (NYSE: DLB)
- Sirius XM (NASDAQ: SIRI)
- Sonos (NASDAQ: SONO)
- Sony (NYSE: SNE)
- Spotify (NYSE: SPOT)
- Warner Music Group (NASDAQ: WMG)
These platforms played a critical role in keeping the music ecosystem alive by helping artists stay connected with fans, generate income through royalties, and access tools for global music distribution. They enabled live streaming, virtual concerts, and algorithm-driven recommendations, which allowed both emerging and established artists to remain relevant and financially stable during lock downs.
💡 The Rise of Independent Talent & Digital Distribution
At Canyon Entertainment Group, we’ve seen firsthand how rising talent grows through digital strategies. Today’s music landscape is more democratized than ever before. Artists no longer need a major label to find success.
As entertainment executive Michael Stemley says:
“A solid multi-channel distribution plan typically includes Spotify, iTunes (Apple Music), and Amazon – which is the biggest incubator for rising talent.”
This shift shows that streaming saved the music industry, especially for independent artists building careers from the ground up.
🔁 Why Diversification Matters
Stemley adds:
“Big names who did not diversify clearly saw a huge dip in revenue during the 2020 pandemic.”
This proves the power of digital. At Canyon Entertainment Group, we stress that a strong digital presence is now essential. Streaming saved the music industry by creating new revenue streams that traditional tours and physical sales couldn’t maintain during lockdowns.
🌍 Streaming Platform Market Share
According to a Statista report, seven major platforms dominate roughly 69% of the online music streaming market. The remaining 31%—including Tencent, YouTube, and other smaller services—still offer powerful visibility for new artists.
We encourage emerging artists to explore all options. Today, streaming saved the music industry by offering freedom, reach, and control back to creators.
🚀 Advice for New Artists
Artists with fewer resources can now:
- Build music brands online
- Use multiple distribution channels
- Engage fans through social platforms
- Get noticed without waiting for a record label
At Canyon Entertainment Group, we support emerging artists in navigating these tools. Whether through Spotify playlists, YouTube videos, or Tik Tok content, today’s creators are showing how it made room for anyone with talent and drive.
🎤 Final Thoughts
The future of music is online. Artists who embrace digital tools, grow a fan base, and diversify their platforms are the ones securing opportunities and reaching global audiences.
🌟 About Canyon Entertainment Group
Canyon Entertainment Group is a leading music label and entertainment company passionate about discovering and developing new talent. We empower artists through branding, strategy, and digital media support.
Check out more blogs on to see how creativity and well being.
At Canyon Entertainment Group, we help independent artists like you grow their brand and audience with expert support.
📩 Reach out to us at info@canyonentertainmentgroup.com and start building your music empire!
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